Zalando image requirements

Last checked against the platform’s documentation: August 2026

The short answer

Size: Minimum 762×1,100px; Zalando names 1,801×2,600px as best practice
Background: Packshot background: white is MANDATORY — R255 G255 B255 / #FFFFFF
Shape: Aspect ratio 1:1.44, upright — the same for every category

What Zalando requires

Everything in this section is published by Zalando. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.

Size and shape

Aspect ratio 1:1.44, upright — the same for every categoryRequired
Minimum 762×1,100px; Zalando names 1,801×2,600px as best practiceRequired
Premium & Designer articles need a higher minimum: 1,800×2,600pxRequired

Background

Packshot background: white is MANDATORY — R255 G255 B255 / #FFFFFFRequired
“White background for compliant packshots. Mandatory colour code: R255 G255 B255 / #FFFFFF”
— Zalando’s own wording
Model views: light grey R241 G241 B241 / #F1F1F1 is best practiceRecommended
“Grey/beige background for compliant model views. Best practice colour code: R241 G241 B241 / #F1F1F1”
— Zalando’s own wording
A model view on a WHITE background cannot be your catalogue image — only an extra oneRequired
“A model view image is non-compliant and therefore can only be used as additional view when: The model view has a white background.”
— Zalando’s own wording
Zalando adds its own light grey behind packshots in the shop, for consistencyRequired
“Use a white background for packshots, a light grey colour will be added by Zalando.”
— Zalando’s own wording

What the photo may and may not show

Your main packshot must be a FRONT view — photograph the garment front-on before uploadingRequired
Rejected: a visible mannequin or coat hanger. Shooting on one is fine — nothing supporting the garment may show in the final imageRequired
“Mannequins, flat lays, and hanging shots are allowed, but mannequins or hangers must not be visible.”
— Zalando’s own wording
Zalando rejects poor-quality AI generation — enhance a real photo, do not invent oneRequired
“Must have been photographed with a real person.”
— Zalando’s own wording
Rejected: logos and unnecessary stylistic elementsRequired
“The image contains logos and unnecessary stylistic elements”
— Zalando’s own wording

Framing and lighting

The whole article must be in frame — nothing cropped off at any edgeRequired
“The entire article must be visible - do not crop the article.”
— Zalando’s own wording
The garment should cover about 80% of the frame — Zalando ships a grid template with guide lines for itRequired
“The articles in packshot images should cover about 80% of the frame, fitting between the blue and red lines.”
— Zalando’s own wording

The file

JPG/JPEG only (no PNG). Max 20MB. sRGBRequired

How many images

Images required: 3 for apparel and most accessories, 2 for socks and hosiery, 1 for beautyRequired
Never duplicate images to hit the count — Zalando rejects the article for itRequired
“Simply duplicating images to meet the requirements is not allowed and would lead to an article rejection.”
— Zalando’s own wording

These rules are what our Zalando packs are built from.See what you get

Still open on Zalando

Points we could not settle from a published source. Some are figures that circulate widely without one we could trace; on others Zalando’s guidance reads differently in different places, or does not reach the question. Everything here is marked, so you can see what rests on a source and what does not.

⚠ Model photography for apparel, and plus-size models for size 44+ — widely reported, not on the page we read

These are the rules. We build to them.

Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.

Ready-made Zalando packs, built from these rules:

Packshot1 image
Fashion Set3 images

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Selling on more than one?

These platforms have similar rules and most sellers list on several.

Poshmark

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