Terms of Service

Effective date: 2026-10-05
Last updated: 2026-10-05

1. Who we are

PicFinish is operated by Dmitry Bykovskikh PR Beograd, a sole proprietorship registered in the Republic of Serbia.

Registered address: Resavska 33, stan 1, 11000 Beograd (Vračar), Serbia
Company registration number (matični broj): 67781830
Tax identification number (PIB): 114694433
Contact: support@picfinish.com

In these Terms, "we", "us" and "our" mean Dmitry Bykovskikh PR Beograd. "You" means the person or business using PicFinish. "Service" means the PicFinish website, web application and all related tools.

By creating an account or using the Service, you agree to these Terms, to our Acceptable Use Policy and to our Refund and Cancellation Policy, which form part of them. If you do not agree, do not use the Service.

Our Privacy Policy explains what we do with personal data, including cookies and tracking.

2. Who may use PicFinish

You must be at least 18 years old to use the Service. PicFinish is intended for business use by sellers, merchants and businesses preparing images for commercial purposes.

If you use the Service on behalf of a company, you confirm that you are authorised to accept these Terms on its behalf.

3. Your account

You create an account using an email sign-in link or a Google account, and you may set a password afterwards. You are responsible for keeping access to that email account secure, because anyone who can receive your sign-in link can access your PicFinish account.

You are responsible for all activity under your account. Tell us at support@picfinish.com if you believe someone else has gained access to it.

4. What the Service does

PicFinish is software. You upload photographs of products and use automated tools to edit them into images intended for marketplace listings, menus and similar commercial use. Tools include background removal and replacement, lifestyle scenes, enhancement and relighting, alternate angles, food and menu imagery, platform-specific listing packs, a prompt studio for custom instructions, and a tool that adds a generated model presenting a product.

PicFinish is an automated software service. Images are edited by automated tools, not manually by human editors, and the Service is not a photography, design, retouching or consulting service.

The images you receive are your own photographs, edited by artificial intelligence models, and where a tool adds a person, that person is generated by AI. The following limitations apply:

Output quality varies and cannot be guaranteed. Results depend on your input image, the tool and settings you choose, and the behaviour of the underlying model.
Output is not deterministic. The same input may produce different results.
We do not guarantee that any output will be accepted by any marketplace, platform or third party. Marketplaces set and change their own image rules, and acceptance is always their decision.
The images may contain visual errors, including inaccurate rendering of text, hands, reflections, textures or product details. You are responsible for reviewing output before you publish or rely on it.

We may add, change or remove tools and features. We may change which tools are available on which plan, with notice for changes that materially reduce what a paid plan includes.

5. Plans, credits and allowances

The Service is offered on a free plan and on paid subscription plans. Current plans, prices and included allowances are shown on our pricing page.

The following rules apply to all plans:

Monthly allowance. Each plan includes a number of image generations per month, whether you pay for it monthly or yearly. Unused allowance does not carry over to the next month.
Add-on packs. You may purchase additional generation credits as one-time purchases. Purchased add-on credits do not expire while your account remains open.
Order of use. Your monthly allowance is used first. Add-on credits are used only after the monthly allowance for that month is exhausted.
Failed generations. If a generation cannot be completed for a technical reason, the credit is returned to your balance automatically.
Regeneration. Where a tool offers a free regeneration of a result, it is described in the Service at the point of use.

Credits have no cash value, cannot be transferred between accounts, and cannot be exchanged for money except as set out in our Refund and Cancellation Policy.

6. Subscriptions, renewal and cancellation

Paid plans are subscriptions billed in advance, either monthly or yearly. A yearly plan costs less than twelve months billed monthly; our pricing page and the plans page in the app show both prices.

Your subscription renews automatically at the end of each billing period, a month or a year, until you cancel it. Each renewal is charged to your payment method at the price in effect for your plan.
You may cancel at any time. Cancellation takes effect at the end of the billing period you have already paid for. You keep access to your paid plan until then, and your account then moves to the free plan.
Cancelling does not delete your account, your images or your unused add-on credits.
Upgrades take effect immediately. Your allowance is adjusted to the new plan for the remainder of the current period, taking into account what you have already used, and any price difference is handled by our payment partner.
Downgrades take effect at the start of your next billing period. You keep your current plan until then.

We may change subscription prices. Price changes do not affect a period already paid for, and we will give existing subscribers advance notice by email before a changed price applies to them. Continuing your subscription after that date means you accept the new price.

7. Payment

Payments are processed by our payment partner, which acts as the merchant of record for your purchase. This means the payment partner is the seller of record for the transaction, handles the payment, issues your receipt or invoice, and is responsible for collecting and remitting any applicable VAT or sales tax. The payment partner is identified at checkout and on your receipt, and its own terms apply to the payment transaction.

Prices are shown at checkout in the applicable currency, and whether tax is included is stated there. You are responsible for providing accurate billing information, including any business tax identification number where you provide one.

If a payment fails, we may suspend access to paid features until payment succeeds. Add-on credits already purchased are not affected by a failed subscription payment.

8. Refunds

Our approach to refunds and cancellations is set out in our Refund and Cancellation Policy.

If you are a consumer, you may have statutory cancellation, withdrawal or refund rights under the laws that apply to you. Those rights apply independently of that policy and are not limited by it. Because our payment partner is the seller of record, refunds are processed through that partner, and its own refund policy may also apply.

9. Your content

As between you and us, we do not claim ownership of the material you upload. You retain any rights you hold in it.

You grant us a limited licence to host, store, process, transmit and modify your uploaded material for the sole purpose of operating the Service for you — that is, producing the images you ask for, storing your library, and providing support. This licence ends when the material is deleted, except to the extent copies remain in backups for the limited period described in our Privacy Policy.

You confirm that, for everything you upload, you hold the necessary rights, including any rights in products, packaging, logos, artwork, text and any person depicted.

Images containing people. PicFinish is built for product photography, and photographs in which a person presents a product — clothing worn by a model, an item held in the hand, food served by a person — are a normal part of that. You may upload such images, provided the photograph is yours to use and every adult shown has consented to it being used commercially in this way, whether directly or through a model release covering that use. A photograph you upload may show a person under 18 only if you have obtained the explicit consent of everyone who holds parental responsibility for them under the law that applies (in some countries both parents), and no image, whether you upload it or ask the Service to make it, may show a person under 18 in an inappropriate context, as our Acceptable Use Policy sets out.

Outside that case, photographs of people may not be uploaded, and in no case may you ask the Service to recreate a specific real person, to replace the face of a person in your photograph, to make anyone look like another specific person, or to make an adult in your photograph look under 18. Edits that leave a person recognisably themselves, such as a change of expression, make-up, hair or lighting, or retouching, are allowed, and so is a tool that redraws a person who already appears in your photograph as part of an ordinary product edit, such as a new angle or new lighting. Our Acceptable Use Policy sets this out in full.

10. The images you receive

Subject to these Terms and our Acceptable Use Policy, we do not claim ownership of the images you make with PicFinish and we permit their commercial use.

You should be aware that:

Your photographs are edited by third-party AI models, which we reach through a routing service under our own agreement with it. When you publish an image, you remain responsible for complying with the rules of the platform you publish on.
We cannot guarantee that any image the Service produces is unique, or that a similar image will not be produced for another user.
We make no representation that the images you receive, or anything the Service adds to or changes in your photographs, qualify for copyright protection in any jurisdiction. Legal treatment of images made or edited with AI differs by country and is unsettled in many of them.
Some marketplaces, platforms and laws require images made or edited with AI to be disclosed or labelled, whether or not they show a person. Deciding whether an image needs such a disclosure, and making it when you publish, is your responsibility, and the marking described below does not make it for you.
In particular, under the EU Artificial Intelligence Act, if an image could make people believe something false about a real or realistic person, product, animal, place or event, you may be required to disclose clearly and visibly, when you publish it, that it was artificially generated or manipulated. Examples are an image that shows a generated person, one that shows a real person in a pose or from an angle that was never photographed, and one that makes a product look different from, or better than, it really is.

AI marking. Every image the Service produces for you, other than the small previews shown inside the app, carries invisible, machine-readable marking that shows it was made or edited with AI. We add it because the EU Artificial Intelligence Act requires providers of AI systems that generate synthetic images to ensure that their output is marked in a machine-readable format and can be detected as artificially generated or manipulated. This applies even though the images are your own photographs edited with AI: many of our tools change a photograph substantially, with a new scene, a new angle or a generated person, which is why the law requires the marking, and we add it to every image rather than judge each one. The marking has three parts: an invisible watermark in the image itself, a description in the file's metadata, and Content Credentials that we sign and, whenever a time-stamping service answers, have time-stamped, following the open C2PA standard. Where a generated person was asked for, the metadata also carries the keyword "contains-synthetic-performer", which Amazon asks for. A person counts as asked for in two ways. The first is one of our settings that adds a person: the tool that adds a model, a lifestyle scene set with people, and the Prompt Studio presets that show a product worn, held in the hand or next to a hand. The second is words you wrote that ask to show a person, as read by the automated check described in section 11; when that check is unsure or gives no answer, the keyword is added. The keyword is also kept when the photograph you supplied already carried it. The keyword follows what was asked for, not what the image shows: we do not inspect the image, so a person who appears without being asked for does not get it, and adding it where a marketplace requires it is then your responsibility. The marking contains no personal data, as our Privacy Policy explains. If the watermark or the Content Credentials cannot be added to an image, the image is still delivered with the parts that could be.

Removing the marking. You must not intentionally remove, alter, obscure or falsify the marking, or ask or help anyone else to do so, whether by stripping the metadata or the Content Credentials, by processing an image in order to defeat the watermark, or by any other means. Good-faith processing is not a breach, even when it removes some or all of the marking. That includes processing that removes it only as a side effect, such as resizing, compressing or converting an image, and the processing a marketplace or platform applies when you upload an image to it. It also includes processing that replaces or updates the marking where that is needed to keep it accurate after a legitimate edit, such as an editor that adds its own Content Credentials and keeps ours as the image's history, and processing for security audits or research.

How to check an image. Anyone can check an image's Content Credentials free of charge with a verification tool that supports the C2PA standard, such as verify.contentauthenticity.org, and can read its metadata with a viewer that shows XMP metadata, such as ExifTool. Our Content Credentials are signed with a certificate we issue ourselves, not one from the C2PA trust list, so a verification tool will report the signer, PicFinish, as unrecognised or untrusted, and the name PicFinish in them is not, by itself, proof that we made the image. The watermark can be read with the open-source TrustMark decoder, model Q with BCH_5 error correction, and ours carries a fixed payload which, read as seven-bit text, spells "PicFinAI", meaning "AI-edited by PicFinish". It is the same in every image, so it identifies neither you nor the image. It is designed to survive ordinary resizing and compression, but heavy editing or cropping can remove it, and it is left out of areas of pure white, so on a small product on a pure white background it often cannot be read.

11. Acceptable use and moderation

Our Acceptable Use Policy sets out what you may and may not do with the Service. It covers, among other things, imagery of real people, sexual content, deception and misrepresentation, third-party rights, restricted product categories, and technical abuse. It forms part of these Terms, and breaching it may result in a refused request, a suspended account or a closed one.

Text you write is screened automatically before your photograph is sent to an image model. A request that clearly asks for sexual content, anything harmful involving a person under 18, a specific real person, a face swap or another change to a face that our Acceptable Use Policy forbids, or content that promotes violence, hate or self-harm, as that policy describes them, is refused; a request that might show a person under 18 in a sexual or suggestive way is refused even when that is not clear. The Acceptable Use Policy's other rules apply too, but they are not part of this automatic check, which does not look for gratuitous gore or eating disorders as such. A separate automated check, made at the same time on the same text, reads whether your text asks to show a person, for the marking described in section 10; its answer never changes whether a request is refused. The AI models we rely on also apply their own filters independently of ours. Where a request is refused, the credit is not consumed.

For clarity on what PicFinish is not: the Service does not provide face swapping, the imitation of a specific real person, voice cloning or biometric identification. Some images it produces, such as those showing a generated person, may still count as deep fakes under the EU Artificial Intelligence Act, as section 10 explains.

If you believe an image produced or published through the Service infringes your rights, or depicts you, contact us at support@picfinish.com and we will review it.

12. Availability

We aim to keep the Service available, but we do not guarantee uninterrupted availability. The Service depends on third-party infrastructure and AI model providers, and may be unavailable during maintenance, incidents or provider outages.

If a generation cannot be completed because of such an outage, the credit is returned to your balance.

13. Suspension and termination

We may suspend or close your account if you breach these Terms or the Acceptable Use Policy; if we reasonably suspect fraud, payment abuse or unauthorised access; or if we are required to do so by law or by our providers.

Where it is reasonable to do so, we will tell you why and give you an opportunity to respond. For serious breaches, including any attempt to produce prohibited imagery, suspension may be immediate.

If we close your account for a breach, unused credits are forfeited and no refund is due, to the extent permitted by applicable law and subject to our Refund and Cancellation Policy.

If we close your account for a reason other than a breach, or discontinue the Service, we will refund the unused portion of any subscription period paid for.

You may close your account at any time from your account settings. It is deactivated at once, you can cancel the deletion for 30 days, and after that the account and its data are deleted, apart from what our Privacy Policy says we keep; we check for accounts due for deletion daily, so this normally happens within about a day after the 30 days. What happens to your data when you close your account is described in our Privacy Policy.

14. Disclaimers and liability

The Service is provided as is and as available. To the maximum extent permitted by law, we exclude implied warranties of merchantability, fitness for a particular purpose and non-infringement.

We are not liable for lost profits, lost sales, lost data, loss of marketplace listings or account standing, or any indirect or consequential loss. Our total liability to you in any twelve-month period is limited to the amounts paid for the Service during that period.

Nothing in these Terms excludes or limits liability that cannot lawfully be excluded or limited, including liability for death or personal injury caused by negligence, for fraud, or under mandatory consumer protection law.

15. Changes to these Terms

We may update these Terms. If a change materially affects your rights or obligations, we will give notice by email or in the Service before it takes effect, and where you have a paid subscription, the change will not apply to a period already paid for.

The date at the top of this page shows when these Terms were last updated. Continuing to use the Service after a change takes effect means you accept the updated Terms.

16. Governing law and disputes

These Terms are governed by the laws of the Republic of Serbia, and the courts of Belgrade, Serbia have jurisdiction.

If you are a consumer resident in the European Union, the European Economic Area or the United Kingdom, this does not deprive you of the protection of the mandatory consumer law of your country of residence, and you may bring proceedings in the courts of that country.

These Terms are published in English. Translations are provided for convenience; in case of conflict, the English version governs, except where mandatory consumer law in your country requires otherwise.

17. Contact

Dmitry Bykovskikh PR Beograd
Resavska 33, stan 1, 11000 Beograd (Vračar), Serbia
support@picfinish.com