TikTok Shop image requirements
Last checked against the platform’s documentation: August 2026
The short answer
- Size
- Minimum 600×600px (official). The 800×800 figure circulates on blogs and is not TikTok's
- Background
- The main image must have a pure white background
- Shape
- Up to 9 square images; one must be the main product image
- Not allowed
- Banned on ALL images: added logos, text, borders, watermarks or graphics
What TikTok Shop requires
Everything in this section is published by TikTok Shop. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.
Size and shape
Minimum 600×600px (official). The 800×800 figure circulates on blogs and is not TikTok'sRequired
“All product images must be at least 600 x 600 pixels.”
— TikTok Shop’s own wording At least 300×300px to upload into the Media Center — a product image needs moreRequired
“Supported formats are JPG, PNG, or JPEG formats, with a maximum size of 5MB. The image size should be bigger than 300×300.”
— TikTok Shop’s own wording Up to 9 square images; one must be the main product imageRequired
“Sellers may upload up to 9 square images. 1 must be selected as the main product image.”
— TikTok Shop’s own wording
Background
The main image must have a pure white backgroundRequired
“The main image must have a pure white background and be an objective and straightforward representation of the product for sale.”
— TikTok Shop’s own wording
What the photo may and may not show
Banned on ALL images: added logos, text, borders, watermarks or graphicsRequired
“All product images must not include any added logos, text, borders, watermarks, or graphics covering the product or in the background.”
— TikTok Shop’s own wording Every image must show the real product — placeholders and digital renderings are rejectedRequired
“All product images must accurately and clearly represent the product that is for sale. Placeholders and digital renderings of a product are not allowed. Images must include only what the customer will receive.”
— TikTok Shop’s own wording The main image must be a front view of the productRequired
“The main image must show the front physical view of the product.”
— TikTok Shop’s own wording Images must be in colour — black-and-white is rejectedRequired
“Images must be in color. Black-and-white images are not acceptable.”
— TikTok Shop’s own wording Children's swimwear and underwear: show it flat — no child models or mannequinsRequired
“Children's swimwear and undergarments must be displayed flat and cannot feature child models or mannequins. For other categories, the use of child models and mannequins is permitted, provided all images comply with all other TikTok policies.”
— TikTok Shop’s own wording Styled scenes, close-ups, usage shots and size comparisons are all allowed as additional imagesRequired
“Photos may also display key features, usage scenarios, variations, styled scenes, close-ups, and size comparisons.”
— TikTok Shop’s own wording
The file
JPG, PNG or JPEGRequired
“Supported formats are JPG, PNG, or JPEG formats, with a maximum size of 5MB. The image size should be bigger than 300×300.”
— TikTok Shop’s own wording Maximum 5MB per imageRequired
“You can upload images in JPG, PNG, or JPEG formats, with a maximum size of 5MB. The image size should be larger than 300 × 300.”
— TikTok Shop’s own wording
How many images
Up to 9 images per listingRequired
“In the Media center, click on the images you'd like to upload to your listing (maximum of 9 images).”
— TikTok Shop’s own wording Up to 3 images per variantRequired
≥5 high-res images → "Good" tier (best visibility); <5 images → "Fair" or "Poor" (reduced discoverability)Requirednot re-checked
Additional images must show different angles — front, back, sides and details. Several photos of the same angle are not allowedRequired
“Multiple images showing the same angle are not allowed.”
— TikTok Shop’s own wording
These rules are what our TikTok Shop packs are built from.See what you get
These are the rules. We build to them.
Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.
Ready-made TikTok Shop packs, built from these rules:
- Hero1 image
- Full Set5 images