Every marketplace's image rules, in one place.
What each platform requires, in their own words where they published it — and where they publish nothing, it says so.
20 platforms·179 published rules·70 in their own words
We make photos that meet these rules — pick your platform and we size, light and frame it to their spec.
Start freeMarketplaces
- Amazon2000x2000pure white RGB(255,255,255)1:114 published rules
- Walmart2200x2200RGB(255,255,255) main image only1:111 published rules
- Etsy2000x2000no published white-background rule1:110 published rules
- Shopify2048x20481:12 published rules
- eBay500px longest sidewhite to light grey; light shadows acceptable1:16 published rules
- Allegro2560x2560white RGB 255.255.255, no borders or adornments1:112 published rules
- Bol.com500x500-6000x60001:13 published rules
- Wolt Market1:13 published rules
Fashion and resale
Social commerce
Food delivery
- DoorDash1400x800creative, overly colorful, transparent and white backgrounds rejected7:47 published rules
- Uber Eats1200x960a clear, clean, complementary coloured background is encouraged5:48 published rules
- Grubhub1400x14001:110 published rules
- Woltclean background: no graphics, text or borders16:96 published rules
- Bolt Food1280x640solid, minimal, non-competing1:110 published rules
- Deliveroo1200x675, landscapeclean background1:113 published rules
- Glovo540x540light, plain colour or plain texture1:112 published rules
- Lieferando4:33 published rules
- Just Eat1024x768clear background, held identical across every photo in the menu4:312 published rules
And one bundle
Multi-Platform Food is not a marketplace — it is ours. One dish sent to DoorDash, Uber Eats, Grubhub and Wolt at once, so its 4 rules are the strictest of the four rather than any one platform’s.
See the strictest-of-four rules →All 20 platforms, side by side
The four things sellers ask first. A blank cell means the platform publishes nothing on that point — which is itself worth knowing.
Required — a rule — breaking it risks rejectionrec. = Recommendedmin. = a floor, not a targetScroll the table sideways to see every column.
| Platform | Image size | Background | Aspect ratio | File size |
|---|---|---|---|---|
| Marketplaces | ||||
| Amazon | 2000x2000 rec. | pure white RGB(255,255,255) | 1:1 rec. | 10MB |
| Walmart | 2200x2200 rec. | RGB(255,255,255) main image only | 1:1 | 5MB |
| Etsy | 2000x2000 rec. | no published white-background rule | 1:1 or 4:3 rec. | 1MB rec. |
| Shopify | 2048x2048 rec. | not published | 1:1 preferred; 4:3 and 2:3 common rec. | not published |
| eBay | 500px longest side min. | white to light grey; light shadows acceptable rec. | 1:1 rec. | not published |
| Allegro | 2560x2560 rec. | white RGB 255.255.255, no borders or adornments | any aspect ratio | not published |
| Bol.com | 500x500-6000x6000 min. | not published | not published | 30KB-10MB |
| Wolt Market | not published | not published | not published | not published |
| Fashion and resale | ||||
| Poshmark | 1000x1000 rec. | not published | 3:4 portrait for display | not published |
| Zalando | 1801x2600 rec. | #FFFFFF | 1:1.44 upright | not published |
| Social commerce | ||||
| TikTok Shop | 800-1000 x 1000 rec. | pure white background required on the main image | square | 5MB |
| Food delivery | ||||
| DoorDash | 1400x800 | creative, overly colorful, transparent and white backgrounds rejected | 16:9 landscape, 1400x800 | 16MB |
| Uber Eats | 1200x960 rec. | a clear, clean, complementary coloured background is encouraged rec. | 5:4 to 6:4 landscape | 10MB |
| Grubhub | 1400x1400 rec. | not published | 1:1 square | not published |
| Wolt | not published | clean background: no graphics, text or borders | 16:9 landscape | not published |
| Bolt Food | 1280x640 | solid, minimal, non-competing | horizontal or square, never vertical | 10MB |
| Deliveroo | 1200x675, landscape | clean background | 1:1 square, platform centre-crops | 8MB |
| Glovo | 540x540 min. | light, plain colour or plain texture rec. | not published | not published |
| Lieferando | not published | not published | 4:3 landscape rec. | not published |
| Just Eat | 1024x768 min. | clear background, held identical across every photo in the menu | 4:3 landscape | 1MB-10MB |