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Walmart image requirements
Last checked against the platform’s documentation: August 2026
The short answer
- Size
- Recommended: 2,200×2,200px (higher than Amazon!)
- Background
- Main image background: pure white RGB(255,255,255) — same as Amazon
- Shape
- 1:1 square required
What Walmart requires
Everything in this section is published by Walmart. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.
Size and shape
1:1 square requiredRequired
1,500×1,500px minimum for zoomRequired
Recommended: 2,200×2,200px (higher than Amazon!)Recommended
Background
Main image background: pure white RGB(255,255,255) — same as AmazonRequired
“Main image background: seamless white RGB(255,255,255).”
— Walmart’s own wording
What the photo may and may not show
No text or overlays on the main imageRequired
“No promotional claims or text on images.”
— Walmart’s own wording No stock photos allowedRequired
"Images generated by artificial intelligence must be truthful, accurate and not misleading"Required
“Images generated by artificial intelligence must be truthful, accurate and not misleading.”
— Walmart’s own wording
The file
JPEG, PNG, BMP only (no GIFs)Required
Max file size: 5MB (stricter than Amazon)Required
RGB colour spaceRequired
These rules are what our Walmart packs are built from.See what you get
These are the rules. We build to them.
Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.
Ready-made Walmart packs, built from these rules:
- Hero1 image
- Starter3 images
- Pro5 images