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Walmart image requirements
Last checked against the platform’s documentation: August 2026
The short answer
- Size
- Recommended: 2,200×2,200px (higher than Amazon!)
- Background
- Main image background: pure white RGB(255,255,255) — same as Amazon
- Shape
- 1:1 square required
What Walmart requires
Everything in this section is published by Walmart. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.
Size and shape
1:1 square requiredRequired
1,500×1,500px minimum for zoomRequired
Recommended: 2,200×2,200px (higher than Amazon!)Recommended
Background
Main image background: pure white RGB(255,255,255) — same as AmazonRequired
“Main image background: seamless white RGB(255,255,255).”
— Walmart’s own wording
What the photo may and may not show
No text or overlays on the main imageRequired
“No promotional claims or text on images.”
— Walmart’s own wording No stock photos allowedRequirednot re-checked
⚠ "Images generated by artificial intelligence must be truthful, accurate and not misleading"Required
“Images generated by artificial intelligence must be truthful, accurate and not misleading.”
— Walmart’s own wording
The file
JPEG, PNG, BMP only (no GIFs)Required
Max file size: 5MB (stricter than Amazon)Required
RGB colour spaceRequired
How many images
At least 2 images, 4+ better — our April reading, not stated on the Walmart pageRecommendednot re-checked
These rules are what our Walmart packs are built from.See what you get
Still open on Walmart
Points we could not settle from a published source. Some are figures that circulate widely without one we could trace; on others Walmart’s guidance reads differently in different places, or does not reach the question. Everything here is marked, so you can see what rests on a source and what does not.
- ⚠ 3:4 for fashion circulates widely but is not on the current Walmart page — the published rule is 1:1
These are the rules. We build to them.
Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.
Ready-made Walmart packs, built from these rules:
- Hero1 image
- Starter3 images
- Pro5 images