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Etsy image requirements
Last checked against the platform’s documentation: September 2026
The short answer
- Size
- Min 635px wide; 2,000px on the shortest side recommended
- Background
- No white background requirement — styled photos encouraged
- Shape
- 1:1 square or 4:3 landscape
What Etsy requires
Everything in this section is published by Etsy. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.
Size and shape
1:1 square or 4:3 landscapeRecommended
Min 635px wide; 2,000px on the shortest side recommendedRequired
What the photo may and may not show
Handmade: must be original photo of actual productRequired
Personalised items: the first image must show the finished, customised productRequired
Since 10 June 2025 Etsy's Creativity Standards require AI work to carry "Designed by" attributionRequired
The file
JPG, PNG, GIF (static), SVG, HEIC acceptedRequired
PNG transparent areas render BLACK on Etsy — export on a solid backgroundRequired
“transparent .png files are not supported. If a file contains transparency, the transparent parts of the image will appear black on Etsy.”
— Etsy’s own wording Files over 1MB may not finish uploading on a slow connection — Etsy's warning, not a size limitRecommended
“Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.”
— Etsy’s own wording
How many images
Up to 20 images per listing (expanded August 2025!)Required
These rules are what our Etsy packs are built from.See what you get
Where Etsy publishes no rule
Etsy publishes no rule on these points, so the choice is yours.
- No white background requirement — styled photos encouraged
These are the rules. We build to them.
Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.
Ready-made Etsy packs, built from these rules:
- Styled Shot1 image
- Craft Set3 images
- Full Shop5 images