Switch platform
Social commerce
Etsy image requirements
Last checked against the platform’s documentation: August 2026
The short answer
- Size
- Min 635px wide; 2,000px on the shortest side recommended
- Background
- No white background requirement — styled photos encouraged
- Shape
- 1:1 square or 4:3 landscape
What Etsy requires
Everything in this section is published by Etsy. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.
Size and shape
1:1 square or 4:3 landscapeRecommendednot re-checked
Min 635px wide; 2,000px on the shortest side recommendedRequirednot re-checked
Background
No white background requirement — styled photos encouragednot re-checked
What the photo may and may not show
Handmade: must be original photo of actual productRequirednot re-checked
Personalised items: the first image must show the finished, customised productRequirednot re-checked
Since 10 June 2025 Etsy's Creativity Standards require AI work to carry "Designed by" attributionRequired
The file
JPG, PNG, GIF (static), SVG, HEIC acceptedRequirednot re-checked
⚠ PNG transparent areas render BLACK on Etsy — export on a solid backgroundRequirednot re-checked
File size: <1MB recommendedRecommendednot re-checked
How many images
Up to 20 images per listing (expanded August 2025!)Requirednot re-checked
These rules are what our Etsy packs are built from.See what you get
Still open on Etsy
Points we could not settle from a published source. Some are figures that circulate widely without one we could trace; on others Etsy’s guidance reads differently in different places, or does not reach the question. Everything here is marked, so you can see what rests on a source and what does not.
- ⚠ Text on images is allowed and best kept minimal — our April sweep, not a page we read
These are the rules. We build to them.
Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.
Ready-made Etsy packs, built from these rules:
- Styled Shot1 image
- Craft Set3 images
- Full Shop5 images