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PicFinish

Wolt Market image requirements

Last checked against the platform’s documentation: August 2026

Wolt Market says little publicly about images, so this page is short. We would rather leave a gap visible than fill it with a guess.

What Wolt Market requires

Everything in this section is published by Wolt Market. Each line is marked as a rule or as advice, because the two are not the same thing when you are deciding what to do.

Uploading and review

  • Wolt publishes no self-serve image specification for Wolt Market

  • Wolt handles retail imaging in-house — onboarding photoshoots on a neutral background, edited centrally to a bright, airy, minimalistic house styleRequired

  • Retail merchants cannot bulk-upload a catalogue through the API — that path is restaurant-only

What we suggest — not Wolt Market’s rule

Everything below is ours, not Wolt Market’s. It is what we have found works, and no part of it comes from anything Wolt Market published. Treat it as a starting point, not as a requirement.

  • Our convention — Wolt publishes no self-serve spec for Wolt Market: 1:1 square at 1,200×1,200
  • Our convention, not a Wolt rule: a centred product on plain white (#FFFFFF)

Still open on Wolt Market

Points we could not settle from a published source. Some are figures that circulate widely without one we could trace; on others Wolt Market’s guidance reads differently in different places, or does not reach the question. Everything here is marked, so you can see what rests on a source and what does not.

  • ⚠ Our convention here too — Wolt Market publishes nothing about text

These are the rules. We build to them.

Upload one photo and get back a set sized, framed and backgrounded to exactly what is on this page. No studio, no measuring, no rejected listing.

Ready-made Wolt Market packs, built from these rules:

  • Product1 image

Selling on more than one?

These platforms have similar rules and most sellers list on several.

All 20 platforms